One of our newest products is our dry clay masks.
I started making clay masks a few years ago to help with my cystic hormonal acne. These masks have literally been a game changer for me. I had been to countless doctors and dermatologists and tried everything you name it! I was even put on Acutane in my early 20's before I knew how horrible it was for my body. I was just so desperate and wanted to have clear skin. It affected my self esteem big time. I learned later in life what I thought was being "healthy" wasn't really and how to eat to heal my body rather than hurt it.
Did you know that when you add water (or any ingredient containing water in it's composition) to any type of powdered clay it then requires a preservative to keep mould fungi, and bacteria from forming within days.. possibly even hours?Clay is an ingredient in the cosmetic industry that is notorious for being incredibly hard to PROPERLY preserve.
Now think about that for a minute. So when you buy a facial mask in the store that is nice and whipped and creamy and has ANY ingredients containing water in it's composition, (this could be anything from flower water to fruit juice to Aloe Vera juice) it has either been very heavily preserved with some scary preservatives or even scarier not preserved at all. When something like a mask that sits on your skin and penetrates it for long periods of time you don't exactly want a harsh toxin like that in it, or adversely you don't want to be slathering disgusting bacteria and mould all over your skin either. This happens when companies use an ineffective preservative or no preservative at all. Did you know that the majority of the "natural" preservatives out there fail stability tests? Imagine the problems you could come into with your skin if your were slathering mouldy disgusting disease causing bacteria all over it? Imagine you have a small open cut on your skin where this bacteria comes into contact with.. umm yeah so scary is right! Kinda makes you rethink the lovely face mask hey?
Now that I have scared you silly..... I will go into another BIG reason I sell my mask as a dry powder. When clay and other dry extracts come into contact with liquids the product becomes "active".
When a liquid/wet mask is stored in a jar it becomes less and less active over time, meaning the mask will lose it effectiveness over time.
So because our masks are dry the ingredients remain just as effective from the first time you use the product to the last time you use the product in the jar! This also ensures a longer shelf life without the use of harsh synthetic preservatives. So please use clean dry hands or clean utensils when scooping your desired amount of clay from the container for use! I hope this was an informative read for you.